According to reports, Drake is in the process of getting the rights to the phrase "God's Plan" to cash in on his hit song. "God's Plan" was a massive hit for Drake and earned him his second No. 1 single as a solo artist, so it comes as no suprise that he wants to ensure he has full rights to the now popular phrase.
According to legal documents obtained by TMZ, Drake is aiming to use "God's Plan" for a bunch of clothing merch and a TV game show, plus the usual things like downloadable music, music videos, audio recordings, marketing and promotion.
Drake isn't the first music artist to try and trademark a phrase from a popular song. In 2015, Taylor Swift tried to trademark "this sick beat" found on her single "Shake It Off", along with "Cause We Never Go Out Of Style," "Party Like It's 1989," "Could Show You Incredible Things" and "Nice To Meet You, Where You Been?". Her application was sucessful and if you wish to use the phrases on everything from guitar straps to other accessories, you will have to ask Taylor Swift's permission.