Now as well as music videos, users will be able to experience official albums and artists’ full catalogues – including singles, remixes, playlists, and live performances.
The new music subscription service will enable users to listen to tracks as well as watch music videos and discover new artists through a new standalone app. The service will cost £9.99 a month – the same as both Spotify and Apple Music – and allows users to listen to music ad-free as well as continue to listen even when the app is closed, and download tracks to their device.
As well as a music subscription service, the Google-owned video platform launched YouTube premium, which enables subscribers to extend the ability to remove adverts from media and download YouTube’s main video platform. This version costs £11.99 a month and subscribers will gain access to original online TV shows alongside the music streaming service.
Meanwhile, YouTube also announced the expansion of the credit section on music videos moving forward. This will provide credits for the artist, songwriter, label and publisher on all music videos, as well as fan-uploaded content that contains recorded music.
With Spotify currently dominating the music streaming market with over 60 milllion paying subscribers, closely followed by Apple Music with 40 million, it will be interesting to see what impact YouTube’s new music streaming platform will have.