MOBO UNSUNG FINALISTS TO PERFORM AT EXCLUSIVE NEWCASTLE SHOWCASE DURING MOBO FRINGE FESTIVAL AHEAD OF THE 
2025 MOBO AWARDS

UNSUNG CLASS OF 2025 TO RECEIVE INDUSTRY-LEADING DEVELOPMENT FROM PARTNERS MARSHALL, PRS FOUNDATION, CANVA, VEVO & MORE!

MOBO.COM/UNSUNG 

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LONDON – 11 FEBRUARY 2025 – Meet the future of British music. MOBO has unveiled its MOBO UnSung Class of 2025, a handpicked selection of 10 of the UK’s most exciting new artists, set to receive career-changing opportunities as part of one of the country’s leading talent development programmes.

From soul-stirring vocalists and electrifying rappers to genre-blending visionaries, this year’s finalists showcase the next wave of game-changing talent. The MOBO UnSung Class of 2025 are:

MOBO UNSUNG CLASS OF 2025 FINALISTS

• Caleb Kunle (Soul / Folk / Jazz)

• Morgan Munroe (R&B)

• Keedz (Rap / Grime)

• Flintz (Hip-Hop / R&B)

• Mar!k (Alternative / Experimental)

• Tofunmi Adorna (Gospel / Soul)

• Siobhan Élouise (Neo-Soul / Jazz / R&B)

• VALNTNA (R&B / Soul)

• Brokenpen (Spoken Word / Rap)

• Gia Gray (Afro-Caribbean Swing / R&B)

This year’s finalists will embark on a nine-month artist development programme, receiving invaluable mentorship, studio time, marketing and promotional support, live performance opportunities, financial grants, legal and business training, networking with industry professionals, and more.

They will also take centre stage in Newcastle on 17 February 2025, performing at a MOBO UnSung Showcase as part of the MOBO Fringe Festival—a key highlight in the lead-up to the 2025 MOBO Awards on 18 February.

Kanya King CBE, Founder & CEO of MOBO, said: “MOBO UnSung continues to be one of the most exciting platforms for emerging talent, uncovering the next generation of stars and providing them with opportunities that are truly game-changing. We are so proud of this year’s finalists, and we cannot wait to see their journeys unfold. With the incredible support of Marshall, PRS Foundation and all of our partners and supporters, we are giving these artists the tools they need to thrive in today’s music industry and beyond. Watch this space—these artists are about to make serious waves!”

As part of the MOBO UnSung Class of 2025, this year’s finalists will gain unparalleled access to a wealth of career-defining opportunities through MOBO’s esteemed partners. Marshall will open the doors to their world-class recording studios, providing cutting-edge equipment, industry expertise, and support through their label, helping finalists refine their sound and elevate their artistry. PRS Foundation continues its unwavering commitment to nurturing future music talent, offering career development resources, and networking opportunities to accelerate the finalists’ growth.

In today’s digital landscape, Canva will equip finalists with the tools to master visual storytelling, delivering tailored training sessions to enhance their online presence and creative branding. Meanwhile, Vevo will shine a global spotlight on these rising stars through its highly regarded DSCVR programme, providing editorial and marketing support to introduce MOBO UnSung talent to an even wider audience. 

Beyond creative development, Help Musicians will provide essential financial and business support, ensuring that each artist has the resources to focus on their craft without financial barriers. Additionally, BBC Music Introducing will offer valuable national radio exposure, giving finalists the chance to reach new audiences across the UK and further establish their presence in the industry.

This dynamic network of partners ensures that the MOBO UnSung Class of 2025 will not only develop their artistry but also receive the business, branding, and industry connections they need to thrive as the next generation of breakthrough music stars.

Megan Devereux, Education + Community Specialist at Marshall, said: “We're incredibly excited to welcome the MOBO Unsung Class of 2025 to Marshall Studio later this year. It's an honour to be a part of the next generation's journey in this industry!” 

Joe Frankland, CEO of PRS Foundation, said: “Huge congratulations to each and every one of the talented artists on this year’s list of MOBO UnSung Class of 2025 finalists. We’re incredibly proud to have been partnering with MOBO on the MOBO UnSung initiative for over 10 years. In partnership with MOBO this vital investment in the future of music has meant we’ve seen MOBO UnSung winners go on to receive record and publishing deals, tour over the UK and develop their careers to the next level. We’re really looking forward to seeing the positive impact this initiative will have on this latest cohort.”

With an impressive track record of alumni who have gone on to win awards, secure major label deals, and build successful careers, MOBO UnSung remains at the forefront of discovering and nurturing the UK’s best new talent. Over the years, the programme has played a role in launching the careers of some of today’s most celebrated artists.

Jordan Adetunji, a MOBO UnSung Class of 2022 finalist, has since earned both MOBO Awards and Grammy nominations, marking him as one of the most exciting new artists on the rise. Tiana Major9, another UnSung alum, has firmly established herself as an R&B powerhouse, garnering critical acclaim and a devoted fanbase. Juls, who was part of the MOBO UnSung journey early in his career, is now a MOBO Award nominee for Best Producer in 2025, cementing his status as one of the most influential producers in the game. Meanwhile, Tion Wayne, a former MOBO UnSung finalist, has gone on to become a MOBO Award winner and one of the UK’s biggest rap stars, dominating charts and festivals alike.

With such a rich history of discovering breakthrough talent, the MOBO UnSung Class of 2025 is set to follow in their footsteps, with this year’s finalists on course to leave their mark on the industry.

UnSung fans will be able to join the conversation by using #MOBOUnSung and following @mobo.unsung and @MOBOAwards on Instagram, including @moboofficial on TikTok. 

For more information on the MOBO UnSung Class of 2025 and the success stories of past finalists, visit here. 

For media enquiries, please contact [email protected] & [email protected] 

Notes to editors:

About MOBO Organisation  

Founded in 1996 by Kanya King CBE, MOBO has been a leading platform for over 25 years, promoting diversity, equality, and creativity within the entertainment industries. Operating year-round, MOBO produces a wide range of events, content, partnerships, and opportunities for emerging talent across music and beyond. The MOBO Awards remains one of the most significant cultural events in the music industry, celebrating artistic excellence across a variety of genres, including Hip-Hop, Grime, R&B, Soul, Reggae, Jazz, Gospel, Electronic/Dance, Alternative, and more. For nearly three decades, the iconic Awards have been at the forefront of recognising outstanding British and international talent. MOBO is driven by its commitment to cause, culture, creativity, and community. Through its global initiatives, MOBO offers unmatched opportunities for talent development via the MOBO Awards, cultivates rising stars through MOBO UnSung, and supports career pathways across creative and tech industries with MOBOLISE, a platform dedicated to empowering diverse talent and driving transformation in the workplace.

About Marshall Amplification

Marshall Amplification has a vibrant and dynamic history within the music industry and is celebrated by some of the greatest artists in the world. Catapulted from humble beginnings in Hanwell, London, Marshall is now a global brand achieving manufacturing excellence. Creativity and innovation are at the heart of the business and every product they create. With over 55 years of music experience, Marshall continues to push the boundaries of possibility for the musicians of the future.

About PRS Foundation

Since its creation in 2000, PRS Foundation has given more than £47 million in impactful and timely grants to over 8,500 new music initiatives. 9 out of the 12 Mercury Prize 2022 nominees had received this vital PRS Foundation grant support (including the winner Little Simz) and many supported music creators have gone on to progress their careers to become BRITS, RPS, AIM and Ivors Award-winners and critically acclaimed composers and songwriters in their respective genres. Widely respected as an inclusive, collaborative and proactive funding body, PRS Foundation supports an exceptional range of new music activity through direct grants to music creators and through support for pioneering organisations, including venues, festivals, promoters and other talent development organisations.

About Canva

Launched in 2013, Canva is a free online visual communications and collaboration platform with a mission to empower everyone in the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, documents, websites, social media graphics, posters, apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips, anyone can take an idea and create something beautiful.

About Help Musicians 

Help Musicians and sister charity Music Minds Matter are powered by music, which is why they empower and support those who create it and make it happen. For over 100 years, Help Musicians has been working hard to make a meaningful difference to the lives of musicians across the UK. In a precarious profession often filled with ups and downs, opportunities are hard-won whilst challenges come along all too easily, with unsteady income and physical and mental health concerns common issues. Help Musicians offers a broad range of help to support music creators in times of crisis and opportunity - ensuring musicians across the UK can achieve their creative potential and sustain a career in music. Sister charity, Music Minds Matter, puts mental wellbeing centre stage in music. It works proactively to help prevent mental health crises, providing everybody who works in music with the early support, knowledge and tools they need, at exactly the time they need them. Our charities are funded entirely by music lovers. If you love music, join us to support all who make it possible. Donate today: www.helpmusicians.org.uk

About Vevo 

Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers. Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them. Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku, Pluto TV, Amazon Fire TV, Amazon Freevee, Apple TV, Comcast (Xfinity X1 and Xfinity Flex), VIZIO (Smartcast + WatchFree+), Sky (NOW and SkyQ), Virgin Media, Xumo Play, Telstra, Foxtel, Fetch, Rogers, Shaw, Google TV, Plex, Hulu + Live TV, Sling Freestream, TCL TV+, Telly, VIDAA Hisense, Philo, Rakuten TV, Whale TV, and Telus.

About BBC Introducing 

BBC Music Introducing supports unsigned, undiscovered and under the radar musical talent across the UK. There’s over 1,000,000 tracks uploaded to the BBC Music Introducing uploader and over 300,000 artists registered. BBC Introducing provides a platform to propel new acts onto the national stage through Radio 1, 1Xtra, Radio 2, 6 Music, the Asian Network and Radio 3.  It gives up-and-coming artists broadcast opportunities on BBC radio, television and online alongside the chance to perform at major festivals and showcases. Big name artists including Ed Sheeran, Florence + the Machine, Lewis Capaldi, Raye, Sam Fender, Aitch, Nia Archives and Tom Grennan all received BBC Music Introducing support at the start of their careers. BBC Introducing offers new musicians the chance to get played on national day-time radio, to record their own Maida Vale sessions and perform at the biggest festivals in the UK and internationally, including Glastonbury, Latitude, Reading and Leeds, The Great Escape, and SXSW in Texas.

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